|Publisher Spotlight on Writers
Digest Award Winning Author Mike Brogan
Mike Brogan of Lighthouse Publishing Speaks
Some companies cut costs. Others
Just ask the 9,000 former Enron
employees who were tossed out overnight, and the 17,000
former Worldcom employees, and the 22,000 ex-Kmart workers,
and the 43,000 former Wall Street employees. It's ruthless
out there. And I tried to capture that ruthlessness in Business
to Kill For.
But I had concerns. Could an advertising
creative director like me, go from writing 30-second television
commercials for Chevrolet to writing a 350-page novel? Yes,
but boy did it take time.
I had to adjust from being confined
to 100 words of copy to filling all those empty white pages.
But I learned that seducing viewers into believing in new
Chevrolets was not much different than seducing readers
into believing your characters ... and that writing short
dialog in commercials helped me write crisp dialogue in
fiction ... and that paring words down to fit an ad helped
me lop off gobs of fat in fiction.
So, after a few years of making
ads by day and fiction by night, Business
To Kill For was ready to be published. But there
was a problem. Or rather two. One agent died and another
waffled. So we formed a small publisher and self-published.
Working with a publicist, we sent out over fifty review
copies to national reviewers. And the reviews began to roll
in, over twenty-five of them. Fortunately, they were very
Writer's Digest- "the prose is tense and compelling."
Detroit Free Press- "A breathless adventure."
Midwest Book Review- "simply won't let you stop
turning the pages." Rowes Reviews- "...the
author displays a style and mastery of his genre."
And we shared the good reviews with
the media. And the timing couldn't have been better. My
novel about a ruthless CEO hit the shelves at the same time
that CEOs like Ken Lay and Bernie Ebbers and Dennis Kozlowski
were hit with charges of corruption. As a result, I did
over thirty radio and television interviews across the country
and received numerous articles in newspapers.
Which explains why our first printing
sold out in just four months. And the second printing is
selling quickly. Thanks in part to more favorable reviews,
booksignings, ongoing promotion, and the fact that Business
To Kill For recently won a coveted award from Writers
Digest, who called it "a thriller to equal any
read in years."
So I guess my message is simple:
write a good book, get good reviews, and then promote your
book as though your life as an author depends on it. Because